- Re-engage abandoned leads
- Generate qualified appointments
- Transforming an inactive base into a concrete lever for turnover
WPromotion is an independent real estate developer based in Vernon, Eure. The company designs, develops, and markets residential, commercial, and commercial projects, drawing on its in-depth knowledge of the local area. With an agile and responsive structure, WPromotion manages the entire value chain—from land acquisition to delivery—by prioritizing projects on a human scale, adapted to real market needs. Its local positioning and direct connection with future buyers allow it to capture a base of qualified leads for each transaction, but like many other companies, some of these contacts are not followed up or converted.
Like many developers, WPromotion generates a significant volume of qualified leads with each program launch, via its website, digital campaigns, or partners. But with a limited sales team, a large proportion of these contacts—sometimes several dozen per program—were not followed up, or were followed up too late.
A significant loss of revenue, missed opportunities, and real frustration at seeing hot prospects fall off the radar due to lack of follow-up.
To address this lack of follow-up, Marketing lab implemented a 100% automated and personalized scenario, designed specifically for WPromotion. This scenario relies on SMS, which is much more effective than email at capturing attention and generating quick responses.
98% open rate (vs. 20% for email), 45% response rate (vs. 6% for email)️, Average response time: 90 seconds (vs. 90 minutes for email)
All this without having to recruit new salespeople, without having to prospect for new leads, and without additional investment in acquisition.
