{"id":1030,"date":"2019-02-14T11:59:28","date_gmt":"2019-02-14T11:59:28","guid":{"rendered":"http:\/\/pluginspoint.com\/arrowtic\/?page_id=1030"},"modified":"2025-08-27T13:57:08","modified_gmt":"2025-08-27T13:57:08","slug":"use-cases","status":"publish","type":"page","link":"https:\/\/marketing-lab.com\/index.php\/use-cases\/","title":{"rendered":"Use Cases"},"content":{"rendered":"

[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1554550919121{padding-top: 93px !important;padding-bottom: 65px !important;}\u00a0\u00bb el_class=\u00a0\u00bbarea-bg-wrapper\u00a0\u00bb][vc_row][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-6 vc_col-md-6″ el_class=\u00a0\u00bbvc_col-md-push-6″][vc_single_image image=\u00a0\u00bb330″ img_size=\u00a0\u00bbfull\u00a0\u00bb css_animation=\u00a0\u00bbfadeInRight\u00a0\u00bb el_class=\u00a0\u00bbsucceed-img\u00a0\u00bb][\/vc_column][vc_column el_class=\u00a0\u00bbvc_col-md-pull-6″ offset=\u00a0\u00bbvc_col-lg-6 vc_col-md-6″][vc_row_inner css=\u00a0\u00bb.vc_custom_1548065207250{padding-bottom: 40px !important;}\u00a0\u00bb][vc_column_inner]\n\n

\n Help You To Succeed.<\/span>\n

Use Case: WPromotion<\/h2>\n\n

WPromotion is an independent real estate developer based in Vernon, Eure. The company designs, develops, and markets residential, commercial, and commercial projects, drawing on its in-depth knowledge of the local area. With an agile and responsive structure, WPromotion manages the entire value chain\u2014from land acquisition to delivery\u2014by prioritizing projects on a human scale, adapted to real market needs. Its local positioning and direct connection with future buyers allow it to capture a base of qualified leads for each transaction, but like many other companies, some of these contacts are not followed up or converted.<\/p>\n <\/div> \n\n\n\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″]\n

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Problems encountered<\/h3>\n

Like many developers, WPromotion generates a significant volume of qualified leads with each program launch, via its website, digital campaigns, or partners. But with a limited sales team, a large proportion of these contacts\u2014sometimes several dozen per program\u2014were not followed up, or were followed up too late.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n[\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″]\n

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The result<\/h3>\n

A significant loss of revenue, missed opportunities, and real frustration at seeing hot prospects fall off the radar due to lack of follow-up.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″]\n

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Solution provided by Marketing Lab<\/h3>\n

To address this lack of follow-up, Marketing lab implemented a 100% automated and personalized scenario, designed specifically for WPromotion. This scenario relies on SMS, which is much more effective than email at capturing attention and generating quick responses.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n[\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″]\n

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Why SMS and Human Communication?<\/h3>\n

98% open rate (vs. 20% for email), 45% response rate (vs. 6% for email)\ufe0f, Average response time: 90 seconds (vs. 90 minutes for email)<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n\n[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2″]\n\n

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In just a few weeks, our client was able to:<\/h2>\n\n <\/div> \n\n\n\n[vc_empty_space height=\u00a0\u00bb10px\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb]<\/p>\n
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  • Re-engage abandoned leads<\/strong><\/span><\/li>\n
  • Generate qualified appointments<\/strong><\/span><\/li>\n
  • Transforming an inactive base into a concrete lever for turnover<\/strong><\/span><\/li>\n<\/ul>\n

    [\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]All this without having to recruit new salespeople, without having to prospect for new leads, and without additional investment in acquisition.<\/strong>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″][vc_single_image source=\u00a0\u00bbexternal_link\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb custom_src=\u00a0\u00bbhttps:\/\/marketing-lab.immo\/wp-content\/uploads\/2025\/08\/1665543413870.gif\u00a0\u00bb][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1554550919121{padding-top: 93px !important;padding-bottom: 65px !important;}\u00a0\u00bb el_class=\u00a0\u00bbarea-bg-wrapper\u00a0\u00bb][vc_row][vc_column offset=\u00a0\u00bbvc_col-lg-offset-0 vc_col-lg-6 vc_col-md-6″ el_class=\u00a0\u00bbvc_col-md-push-6″][vc_single_image image=\u00a0\u00bb330″ img_size=\u00a0\u00bbfull\u00a0\u00bb css_animation=\u00a0\u00bbfadeInRight\u00a0\u00bb el_class=\u00a0\u00bbsucceed-img\u00a0\u00bb][\/vc_column][vc_column el_class=\u00a0\u00bbvc_col-md-pull-6″ offset=\u00a0\u00bbvc_col-lg-6 vc_col-md-6″][vc_row_inner css=\u00a0\u00bb.vc_custom_1548065207250{padding-bottom: 40px !important;}\u00a0\u00bb][vc_column_inner][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2″][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/2″][vc_empty_space height=\u00a0\u00bb10px\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb css=\u00a0\u00bb\u00a0\u00bb] Re-engage abandoned leads Generate qualified appointments Transforming an inactive base into a concrete lever for turnover [\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]All this without having to recruit new salespeople, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template\/blank-page-sidebar.php","meta":{"footnotes":""},"class_list":["post-1030","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/marketing-lab.com\/index.php\/wp-json\/wp\/v2\/pages\/1030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketing-lab.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketing-lab.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketing-lab.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marketing-lab.com\/index.php\/wp-json\/wp\/v2\/comments?post=1030"}],"version-history":[{"count":56,"href":"https:\/\/marketing-lab.com\/index.php\/wp-json\/wp\/v2\/pages\/1030\/revisions"}],"predecessor-version":[{"id":2829,"href":"https:\/\/marketing-lab.com\/index.php\/wp-json\/wp\/v2\/pages\/1030\/revisions\/2829"}],"wp:attachment":[{"href":"https:\/\/marketing-lab.com\/index.php\/wp-json\/wp\/v2\/media?parent=1030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}